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How Circle’s institutional Arc blockchain got taken over by memecoins on day one

Reported by CoinDesk · AI-assisted summary by ChikoCorp AI News Desk

Published on CryptoNews: Source published: 2 min read
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$82 million$878 million$16 million56%77%USDCDEXAIDeFi

Summary

Circle’s new institutional Arc blockchain processed 7.83 million transactions in its first 24 hours, but the payments use case it was designed for barely registered, with only about 624,000 USDC transfers ever recorded. The day-one decentralized exchange (DEX) volume was approximately $82 million, driven mainly by memecoin trading, which led to sharp token price declines. Circle’s VP of product for Arc promoted a memecoin using an AI-generated image on launch day, prompting accusations that Circle was shilling tokens to bootstrap the network. Despite the operational success of Arc’s technology, market sentiment quickly soured as memecoins dominated activity.

Why it matters

The source implies this development is notable because the Arc blockchain, intended for institutional stablecoin payments, instead saw speculative memecoin trading dominate its launch, potentially undermining its corporate image and intended use case. This contrast highlights challenges in controlling blockchain ecosystems and managing community expectations, with potential reputational effects for Circle.

Key context

Arc blockchain went live with 11 founding validators, including BlackRock, Visa, Mastercard, and DTCC, and is described by Circle CEO Jeremy Allaire as the company’s most significant launch since USDC. The chain features fast block processing at half-second intervals and supports major DeFi platforms like Aave and Morpho. The launch echoes a similar memecoin takeover event experienced by Robinhood Chain in July, though Arc’s DEX volume was significantly lower.

Key numbers and entities

Arc processed 7.83 million transactions in its first 24 hours with about 624,000 total USDC transfers. Day-one DEX volume was around $82 million, compared to $878 million on Robinhood Chain’s memecoin surge. Memecoin tokens TOLLY, LONG, and COOL dropped 56% to 77% from launch highs. Circle’s VP of product for Arc, Rachel Mayer, promoted the memecoin DUKE. Founding validators included BlackRock, Visa, Mastercard, and DTCC. Notable tokens on Arc include ARGUS ($16 million market cap), cirBTC, and EURC.

What remains unclear

The source does not establish how Circle plans to address the memecoin dominance or its potential impact on Arc’s institutional adoption. It is unclear what measures, if any, Circle will take to steer network activity towards its original payment focus. Additionally, Circle has not publicly responded to accusations of token shilling or clarified their stance on the memecoin-driven launch dynamics.

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