Binance.US CEO says exchange is rebuilding, eyes return to 20% U.S. market share

Summary

Binance.US CEO Stephen Gregory has stated that the exchange is focusing on growth after a period of what he described as a two-year "hibernation" caused by regulatory challenges linked to the broader Binance brand. Although Binance.US operates as a separate U.S.-only entity with its own governance, it shares a common beneficial owner and brand name with the global Binance.com. Prior to this slowdown, Binance.US held about 20% of the U.S. cryptocurrency exchange market, and the company aims to regain this market share.

To compete with established players like Coinbase and Kraken, Binance.US is emphasizing significantly reduced trading fees, now offering 0% maker fees and just 0.02% taker fees. Gregory highlighted that the exchange is operating with a lean team to maintain low costs and plans to generate revenue primarily through custody services alongside trading. The platform is actively rebuilding liquidity by incentivizing users and directly engaging with top retail customers for feedback to improve its offerings.

Why it matters

Looking ahead, Gregory suggested that a more favorable regulatory climate in the United States could allow Binance.US to expand beyond spot trading into areas such as derivatives, perpetual futures, and prediction markets. The company plans to seek additional licenses to support such product diversification. He expressed optimism that federal crypto oversight might evolve in ways conducive to broader product offerings, which, combined with Binance’s global liquidity, could enhance pricing and competition in the U.S. market.