B2C2 taps Schroders veteran to chase Asia’s growing crypto wealth
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Summary
B2C2, an institutional crypto market maker and liquidity provider, has appointed Jason Lai, former chairman of Schroders Wealth Management Asia, as a senior adviser in Singapore. This move is part of B2C2's strategy to deepen relationships with family offices, funds, and asset managers in the Asia-Pacific region as interest in digital assets grows.
Why it matters
The hiring highlights B2C2's intent to capitalize on increasing adoption of cryptocurrencies and digital assets by Asia's wealthy families and traditional wealth managers. With Asia being the fastest-growing region for onchain crypto activity, B2C2 aims to expand its services in institutional liquidity, payments, and wealth management, supported by its parent company SBI Holdings.
Key context
Jason Lai brings extensive experience from Asia's private wealth industry, having founded Thirdrock Group and serving in leadership roles at Schroders Wealth Management Asia until his retirement in 2026. B2C2, established in 2015, offers liquidity and execution for spot, derivatives, structured products, and OTC markets using proprietary trading technology. The Asia-Pacific region is becoming a critical area for crypto growth, with significant transaction volume increases and competition among financial centers like Singapore and Hong Kong.
Key numbers and entities
Key organizations include B2C2, Schroders Wealth Management Asia, Thirdrock Group, SBI Holdings, Boston Consulting Group, Chainalysis, and Goldman Sachs. Figures include Asia-Pacific onchain transaction volume rising 69% to $2.36 trillion year-over-year through June 2025, and projected total assets under management in Asia reaching $99 trillion by 2029. Approximately one-third of family offices globally have exposure to cryptocurrencies.
What remains unclear
The source does not flag open questions or provide further details about Jason Lai's specific responsibilities or B2C2’s precise plans for expanding payments and wholesale liquidity services beyond the general strategic direction.